There is no doubt that we’re going through some tough times right now. In the throes of the COVID-19 pandemic, we’re all experiencing the challenges this worldwide crisis has inflicted on our daily lives, businesses and the global economy.

Historically, businesses begin to cut every non-essential cost during a recession in order to conserve cash through the economic downturn, from reducing inventory and supplies to halting product development. Oftentimes marketing and public relations are among these first line items to go – but should they be?

Not so fast.

Nothing can cause more concern and lack of momentum among investors, customers and the business world than a “start and stop” approach to PR.  First your company is on the radar and then it’s gone.  A much savvier approach is to employ practical ways to stay visible.  Therefore, customers remain confident and company momentum continues.

Smart PR is the answer.  Outsourced projects, leveraging re-usable content, capitalizing on trends, humanitarian and pandemic related, using thought leadership tactics like placed editorial, virtual media communications and other cost-effective programs can help keep your business in the limelight during the ongoing pandemic.

No need to disappear off the grid when plenty of innovation can help your business utilize PR to stand above the crowd and display a drive to succeed.  That is guaranteed to inspire confidence in your customers and the market.